captioning made possible by johnson & johnson, where quality products for the american family have been a tradition for generations >> good morning. charles osgood is off today. i'm anthony mason and this is a special edition of sunday morning. it's our annual money issue, a look at jobs and the economy and personal finance at a time of continuing change and uncertainty and speaking of change, you've heard the old saying you're not getting older, you're getting better?

well that's precisely the pitch advertisers are making to the baby boomer generation. as rita braver will report in our cover story. >> reporter: from robots to cars that park themselves, everybody is coming up with new ideas to entice boomers. >> we're not the first generation to get old. but we're the first generation to have greater expectations that old age could be better. >> reporter: later in our sunday morning cover story, how a suit called agnes might help design new products for aging baby boomers. >> mason: it all adds up is the story of from martha teichner all about ad campaign mascots with legion of loyal fans. >> a talking gecko. why? >> i'll tell you why. because people trust advertising icons. >> reporter: and they remember them. are any of your favorites in

this little gathering? >> you've got the narcotic of nostalgia, anything that you grew up with, there's a soft place in your heart for it. >> reporter: which is why nearly 50 years after his original television career ended even speedy alka seltzer is back. advertising icons ahead this sunday morning. >> mason: a number of self-styled sea captains are feeling underwater these days overwhelmed by heavy financial seas. mo rocca has been hearing their s.o.s. >> reporter: is it protocol to wave hello to other super yachts? >> yes, it is. of course. >> reporter: the economic storms of the past three years have left the super yacht business beaten and weathered. so, if somebody watching at home is in the market for a 240 foot super yacht, buy now. >> boy, do i have a deal for them. >> reporter: for just $24 million you too can be king of

the world. >> anthony: a model student has enrolled as one of america's best known business schools, and this morning she reviews his course of study with our tracy smith. >> reporter: so where does a former super model learn to run her multimillion dollar empire? how about harvard business school? you know, you could pay people to study that stuff. >> but you miss the point. >> reporter: from the big league to the ivy leagues with tyra banks. >> later on sunday morning. >> mason: money laundering is a practice with a very bad reputation unless it's the variation our bill geist has discovered. >> reporter: laura bell found some money in her dryer. $12,000 worth of lint. have you thought about other mediums? >> no, not really.

>> reporter: just lint. >> so far i'm focused on lint. >> reporter: we'll show you how to turn your dryer lint into a valuable master piece later on sunday morning. >> mason: those stories and more on this special edition of sunday morning. first here are the headlines for the 6th of march, 2011. we begin with the battle for libya where government forces now apparently have the rebels in retreat. we get this morning's latest from mark phillips. >> reporter: the libyan government proclaimed victory this morning, and the crowd dut flee came out to celebrate. government forces were on the offensive, they were told. the rebels were being beaten back. >> these people that you see are the true people of libya. >> reporter: the other self-described true people of libya, the rag tag rebel forces were clearly in retreat, moving back eastward, but they still claim to be in control of towns like this one. and they still maintain their power base in libya's second city of benghazi.

in zawiyah near tripoli where control has swung back and forth over the past two days, the rebels have gone quiet. the issue now is whether the government forces have the means and the will to roll the rebels back all the way. and whether weary fek tively looking at a steal mate of two libyas: rebel-controlled in the east and qaddafi in the west. for sunday morning, i'm mark phillips in tripoli. >> mason: back here at home thunderstorms tore through the deep south yesterday spawning a tornado that slammed into the town of rain in swa southwest louisiana. one woman was killed. 11 others were injured. more than 100 homes were damaged. unilever is recalling its skipy reduced fat fat peanut butter because of concerns about possible salmonella contamination. for today's weather rain and snow will fall along the entire eastern seaboard today. the midwest should be sunny but quite cold. expect dryer weather during

the week ahead though some snow is in the forecast in the northwest. next, the booming business of boomers. and later, the business of high-risk prostate cancer.

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>> mason: so what if baby boomers need a bigger type face to read comfortably? you're not getting older.

you're getting better or so a number of businesses catering to boomers would have you believe. our cover story now is reported by rita braver. >> reporter: they are determined to keep old age from creeping up on them. >> i believe that if you don't keep doing this, i mean, soon you'll not be able to do anything. >> reporter: determined to do it differently than their parents did. >> i want to know that at least when i'm old, i can walk. i can travel. i don't have to have a walker. >> reporter: and corporate america is listening. the first baby boomers turn 65 this year. and a projected 72 million americans, about one-fifth of the population, will be that age or older by 2030.

true to their reputation as members of the "me" generation who thought they could revolutionize the world, boomers are demanding a new array of products and services. >> we're not the first generation to get old. but we're the first generation to have greater expectations that old age could be better. >> reporter: professor joseph cough lynn is director of m.i.t.'s age lab. >> so the first thing we'll do is get you into this climbing harness. >> reporter: where research associate katie god free helped me put on agnes, a suit designed to transform someone, oh, say a 62-year-old correspondent, into a 75-year-old suffering from arthritis. >> and then finally the glasses simulate the yellowing of the lens that occurs naturally and gradually over time. >> reporter: bands and harnesses restrict movement. gloves decrease hand sensitivity.

special shoes make you wobble. a neck brace stops head turning. a heavy helmet stimulate spinal compression. and the finishing touch, goggles that blur your vision. >> additional friction and shopping, getting in and out of the store, the car, frankly just getting in and out of your favorite chair at home. >> reporter: so cough lynn says companies like cvs have started making it easier for older folks to shop. >> you notice how the shelves are lower now. at the very top is at our eye level. the signage is now easily read. it's carpeted. it's quieter so it's easier on the boomer and the oldor ears. you notice the lighting, it's softer. >> reporter: though there are even magnifying glasses to help you read labels, it's all very subtle. deliberately. are baby boomers going to buy something if it says,, this is for the aging baby boomer.

>> i'm starting to see if it says they're for baby boomers that they're not going to walk. they're going to run. >> i'm having chest pain. >> reporter: if ads of 20 years ago focused on the vulnerability of seniors.... >> i've fallen and i can't get up. >> we're sending help immediately. >> reporter: today products like depends try to stress vitality. >> confidence. available in color. depend colors for women. >> ask me what it's like to get a massage any time you want. >> reporter: and adjustable beds sound like fun. >> ask me why i'm glad i didn't wait until i'm too old to enjoy this. >> reporter: g.e. calls appliances that are easier to use universal design. (beeping) your car can now warn you when something is too close. or even parallel park for you. but even with a quarter of all

new car buyers age 65 plus, nobody shouts, "this is for you, old timer." do you have to use sort of a coded language? >> business doesn't want to use the "old" word either/or the age word either. smart is the new young for us old folks. >> reporter: and new technology may even help monitor our health right in our homes. for an experiment at a seniors building in portland, oregon.... >> we're going to post these sensors in your home. >> reporter:... thomas riley a research associate at oregon science and health university is installing sensors in the apartment of 74-year-old curtis guthrie. >> when you walk down the hallway we'll get instant data that tells us about each sensor which will give us your walking speed. >> reporter: every movement he makes, even the speed at which he types will be beamed back to lab. some day the whole baby boom

generation might have such sensors in their homes as an early warning system because a slowdown in movement may indicate a decline in physical and mental ability. according to researcher tracy visselberger. >> it's a way to generate a red flag so if someone is perhaps experiencing a depression or has an injury, we can intervene. >> reporter: we may soon have robots like celia in our home to help families checkup on us. >> look who's here. hi, tom. >> hello. how are you? >> i'm well. >> reporter: tom showed us how his son might access celia from his home computer to help an ailing mother. >> maybe i should call the doctor for you. you don't look too good either. >> reporter: thank you. (laughing) so baby boomers, take heart. the more we demand, the more we are going to get especially with our 3.4 trillion dollar

annual buying power. >> i think our greatest contribution might be how we face longevity. that is, that old age can be more engaged, more connected, more purposeful and have greater legacy than ever before. >> mason: coming up the new gold rush. [ male announcer ] how can power consumption in china,

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>> mason: since ancient times beef been dazzled by the glitter of gold. today is no exception. these five coins are worth about $7,000. we got prospecting with rebecca jarvis. >> reporter: with revolutions abroad and hard times at home, where to put your money these days? the stock market and even real estate can seem so fleeting. how about something shiny? that's been valued for eons. >> this is about $20,000 worth of gold. 15 ounces. >> reporter: this man is the ceo of roslin capital in santa monica one of many investment companies where they spend all

day talking gold. here's the pitch. gold is hitting historic highs, above $1400 an ounce. but more to the point. gold was valuable yesterday and it will still be valuable tomorrow. >> a $20 gold piece, for instance, which is an ounce, you know, 100 years ago it used to be currency. you could walk into a store and buy a suit like this with that coin. 100 years later that coin right now is, what? $1400-$1500. you can still go into the store and buy that same suit. >> isn't it time you considered adding fwold to your portfolio. >> reporter: gold luster is being polished by ads on tv some with ominous overtones. >> u.s. dollar continues to be a bunch of hot air. >> i'm sure some people buy gold because they're greedy and they think gold is underpriced today and it's going to go up a lot in value. >> reporter: an nyu professor of financial history and chairman of the museum of american finance on wall street. >> but other people hear these

ads that say the world is about to come to an end. we're going to have hyperinflation so you better buy gold. that's fear. >> the dollar has lost 20% of its value in just the past ten years. >> reporter: roslin capitals ads feature g.gordon lidy the former watergate conspiracy. he also talks up gold on his radio show. >> do you buy gold out of fear? >> no. i buy gold out of prudence. >> reporter: here's the thinking among gold. the u.s. is printing too much money. that's hurting the dollar's value. and we're headed toward inflation. couple that with instability overseas and growth in china and india, and some believe that makes gold very attractive. >> i think the trend is clearly up over the next few months. >> reporter: jeffrey nichols is an advisor to the company. he suggests investors put 5-10% of their portfolio in gold. you're not advocateing for people to go out and put their

entire worth into gold? >> absolutely not. nor would i advocate them to put their entire worth even in apple stock as much as i might think that's great. >> reporter: which raises the question, how is gold done... how has gold done relative to stocks? it's actually pretty close assuming a 40-year investment. but over shorter periods sometimes gold wins. other times stocks do. >> you're not necessarily taking a position that gold is going to go through the roof. you're taking a position that gold is going to provide some insurance if your other investments don't do well. >> reporter: but professor takes the position that gold is just like all commodities, with the same uncertainties. >> it's not all that clear to me that today's $1300 an ounce gold price might turn into $0 an ounce two or three years from now. >> reporter: still, g.gordon lidy is hanging on to his gold with both hands. how long do you hold on to it, forever, into perpetuity?

>> no. how long do you want to have something of value? i suppose i could go crazy and blow it on wine, women and song. but i'm not inclined to do that. >> mason: a report from rebecca jarvis. even in these uncertain times we have some success stories that toll you about this morning. beginning with a retail chain that survived the recession without laying off a single employee. we sent jill schlesinger of cbs money watch dot-com to take a closer look. >> hello. welcome. >> reporter: what is it about some stores that create fans that swear by them? at the container store-- there are now 49 of them across the country-- co-founder and ceo kip kindle believes his success is due primarily to one thing. >> we focus on the employee the most. not even the customer.

the employee. >> reporter: wait a minute. did he say the employee, not the customer? >> if you take better care of the employee than anybody else, they'll take better care of the customer than anybody else. and been wonderfully and ironically enough the shareholder will be very happy too. >> reporter: kindle believes that by paying higher wages, $46,000 on average for sales people, and offering health plans even to part-time employees, he can create a work environment that generates excitement. >> you walk in the store and you can feel it. everybody that's in the store loves to be there. the customers love to be there. the employees love to be there. >> reporter: veteran employee allison copeland remembers when she first heard about the company's distipgt culture. >> i'm thinking, really? is this for real? 15 years later, it's absolutely real, still true and still so alive. >> reporter: newbie greg hess has only been the the company

six months. >> nothing like any other retailer i've ever workd for. >> reporter: one big difference is the company's approach in worker hiring and training. applicants are subjected to up to nine interviews and only 3% of them are hired. once on board, they get about 260 hours of training. that's over 30 times the industry average. kind many says the investment is worth it. >> when you're selling empty boxes, you better have great people. >> reporter: of course, the great recession hit retailing especially hard. and the container store was not immune. >> you can't go around telling the employees that they're first. so we didn't do that. everybody was happy to not get 401(k)s and freeze their salaries because they were saving their fellow workers' job. teamwork is a realy beautiful experience. >> reporter: now profits are up and the 401(k) match is back. kindle is critical of how

other businesses have handled the recession and its after math. on average if you look at the top 60 companies in the united states how are we doing? >> c-minus. >> reporter: kindle's peers have given him an a. this year he was awarded the national retail federation's gold medal. >> i think everybody is becoming a little bit more conscious in the way they do business. i think customers demand it. they vote with their pocketbook. >> reporter: kind calls what he's doing conscious capitalism. >> we're not just being nice. it's successful profit strategy as well. >> reporter: and if it's profitable, maybe the employee- focuseded culture won't be contained to the container store. >> mason: ahead, yachts. >> have you seen multimillionaires reduced to tears because they lose their boats?

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>> it's the money issue on sunday morning. and here again is anthony mason. >> mason: launched in 193, the yacht endeavor that inspired this model was literally underwater for a time in the 1970s after sinking off the english coast. though endeavor since has been refloated and refurbished the owners of many other yachts these days are finding themselves underwater financially. mo rocca has their stories. >> reporter: at the miami yacht show, buyer and gawkers search for that special something that will float their boat.

i love it. >> me too. >> reporter: and it's just like.... >> oh, yes. >> reporter: but it's the super yachts, those over 120 feet that are the real show boats here. lavishly appointed, with. >> queuesy, elevators, even helicopter landing pads. do you need to be a russian oligarch to own this yacht. >> no, you don't. you can be a guy from cincinatti ohio or it can be from anywhere. >> reporter: it may all look like a flashback to the lifestyles of the rich and famous but the last three years have been stormy for the boat business. >> i think people will think twice before buying a lot of excessive things. >> reporter: bob tony is a yacht repo man. >> as the economy went down, our business went way up. >> reporter: lately business for him has been at a high water mark. he even handled the auction of

financial fraudster bernie madoff's yachts. >> one of them probably doubled its value because it was owned by bernie madoff. >> reporter: but most of the boat he reclaims aren't from the super rich but from the regular rich who weren't quite as rich as they thought. >> have you seen scenes of multi-millionaires reduced to tears because they lose their boat. >> it's more multi-millionaires that have a sigh of relief. it's "i knew this was coming but it's over with now. now i can go worry about the things that i should be worrying about, my job, moi home and my family." >> reporter: is there still a glut in the super yacht market? >> yes. >> reporter: still with the economy only now picking up steam, there are some super bargains out there. i jumped right in. so, if somebody watching at home is in the market for a 240-foot super yacht, buy now. >> boy, do i have a deal for them. this is a relatively new boat. it's been very lightly used.

>> reporter: bob sells super yachts. >> mo, this is the main salon. >> reporter: in forth lauder detail he gave me the hard sell. it's about half the length of a football field. she was sold to the current owner for how much? >> $33 million. that was two-and-a-half years ago. >> reporter: how much is she on sale for now? >> $24 million 500,000. >> reporter: that is considered a steal. what is that 30% off almost? >> yeah. 0 and she'll probably sell for 30 to 35% off what he paid for it. >> reporter: is it protocol to wave hello to other super yachts? >> yes, it is, of course. >> reporter: manned by a crew of ten. >> this is the owner's state room. >> reporter: he says mccage is like a seven-star hotel. and a good mattress too. well, the best of everything goes into these yachts. >> reporter: does every super

yacht have a bidet? >> no, both american yachts don't. in europe you couldn't sell a yacht without a bidet. >> reporter: it's like a disco. even the engine room sparkles. this is like studio 54. >> it really is indeed. >> reporter: this is a dingy compared to the world's largest yacht. russian billionaire's 557-foot giga yacht eclipse. can i try it? >> go ahead. >> reporter: but for a starter yacht. >> don't go crazy because.... >> reporter: this one is fine. >> coming back to center. quickly, quickly. >> reporter: all right. i got a cbs news company credit card. >> yep. >> reporter: would that work for you? >> i don't think that's going to work. it won't even buy the gas. >> reporter: the tiffany network. >> that might maybe.

>> mason: from time to time this morning we'll be checking in for an economic status report from the co-founder of the economic cycle research institute. we begin with the big picture. from your vantage point high above new york city here, what is the overview of the economy right now? >> well, we're the expansion... the expansion continues. all that fear of a double dip recession last year is well behind us. in fact there's a revival in economic growth. the speeding up of the rate of growth of this economy that's happening right now. all the economic data that's going to be coming in in the next month or two is going to reflect that. >> mason: how much open road, in effect, do you think is ahead of us right now? southwest. >> at least through the summer that will be going on. the wind is very much at people's backs. we have significant unrest in the middle east. oil prices have spiked up. how much of a threat are oil prices to the recovery and the economy?

>> right here from our vantage point looking at leading indicators of the economy, they're not much of a threat. the leading indicators are continuing to actually accelerate. when that is happening in essence a window of vulnerability has closed on the u.s. economy in terms of shocks, negative shocks. so oil prices spiking do not dictate that the economy is going to take a hit and go down. it is going to cost more to drive and it's going to cost more for food but there's a feedback loop that's already started. production has gone up. hiring is firming. wages are firming. so you can actually afford to spend a little bit more. and the unrest in the middle east, a spike in oil, will not derail this economy any time soon. >> mason: next, laughing all the way to the bank. and later, is she america's next top harvard alum? ,,,,,,,,,,

>> anthony: something funny is happening online. something funny courtesy of funny or die, a comedy website that is pioneering a new business model. evening news anchor katie couric takes us behind the

scenes. >> couric: it started with the landlord. >> you don't have to raise your voice. >> couric: starring a tough talking toddler and co-founders will farrell and adam makay. it was a viral sensation, 75 million views and counting. when funny or die launched in 2007 there were five employees. >> every single hour in america, dozens of people go without underwear. >> reporter: today there are 63, led by the president of production and director jake. >> i would argue that to start off at funny or die is even better than starting off on a tv show. >> did you change the locks again?

live from new york.... >> this is live. this is funny or die dot-com. >> couric: tell me some of the most fun videos you've done. >> there are so many. honestly so many of them are great experiences. the people we get to work with. >> that's lame. >> but it's true. we get to work with so many great people. >> i'm jimmy. this is my son timmy. we represent the charlie sheen is too damned hot funny. >> i am more than just a bouncer. i am a therapist. >> couric: the team produces an average of 25 videos every month like undercover karaoke. starring the singer jewel in disguise. >> she's kind of homely looking. then when she started singing, god, she's so sexy how she's dancing. >> they had no idea.

she was awesome. we pitched her that idea on a wednesday. we shot it on monday. she was totally into it. >> couric: the videos range from the risque. >> prenatal pole dancing. >> reporter: to the outright ridiculous. >> i used it for the full 16 weeks. week 14, it starts to get a little long but i kept trying. >> reporter: how much fun are you having doing this? >> this is a ridiculously fun job. >> hey, john, what are you doing? >> trying to decide what kind of animal i would be if i were to be an animal. >> that's what everyone is thinking. >> couric: but don't be fooled. at funny or die, comedy is serious business. >> i'm a monkey. i'm a lion. and i eat monkeys. >> couric: the videos are viewed an average of 33 million times every month. celebrities act or star in them for free.

>> hey, how is it going? >> reporter: and advertisers pay for a chance at a viral video of their own. >> jake will probably pitch himself starring in said video. and then, yeah, then pay us to do that. >> couric: and since last year, funny or die has been profitable. >> funny or die presents.... >> couric: the company signed a lucrative deal with hbo and has its first feature film in development. as for undercover karaoke, tbs bought the pilot for a potential reality series. >> i don't want to tell jewel but the girl that was singing her song may have actually been.... >> couric: do you think the web is ultimately going to replace tv? >> i don't know if it replaces tv but i feel like no one watches live tv anymore. it's all recorded in dvr. part of that is watching what you want to watch when you watch it. >> it's all about choice. >> that's what the internet is. >> this isn't over. >> couric: for now it looks like a hit video called the

landlord and the hundreds that have followed can more than pay the rent. >> it's lunchtime in shanghai. for many it's time to visit the colonel. colonel sanders, that is. ♪ say ain't nobody here but us chickens ♪ ♪ there ain't nobody here at all ♪ > there are few things in american culture chinese people love more than that finger-lickin' good mixture of herbs, spices and chicken. from macdonald's to burger king and cold stone, america's food chains are doing all they can to tempt chinese taste buds. but so far it's kfc's estimated $3.4 billion chinese empire that is capturing the holy grail of the new global economy.

chinese customer loyalty. in china, young people have really caught on to kfc, explains this customer. sam soo has headed the china wing of kfc's parent company since kfc first came to beijing in 1987. >> timing was perfect and just opening up. we're not just chicken. we're a piece of americana. >> reporter: this version of americana is clearly a hit. his 3900 restaurants in china earned more revenue last year than all 19,000 restaurants in the u.s., including kfc, pizza hut and taco bell. that's because in china, the company doesn't need to split its profits with franchise owners like it does in the states. former company executive literally wrote the book on kfc in china. >> 90% of kfc restaurants in china are owned, invested and

directly managed by the brands. >> reporter: what is kfc's secret recipe for making all that money in the first place? a successful mixture of kentucky's finest with chinese classics. here is a typical kentucky fried chicken meal in the states. original, extra crispy and a pepsi. and here is what you can order at a kfc in china. chicken with spicy sichuan sauce and rice, egg soup, a dragon twister, kfc's twist on a beijing duck wrap all washed down with some soybean milk. some worries these mountains of food are quickly translating into super sized obesity rates. kfc has its own concerns that continue inflation and recent salary hikes will force the restaurant's rising prices even higher. but no doubt about it. for now this restaurant chain has struck gold. that is, crispy gold.

>> this is the best opportunity for pretty much every company cannot think of a strategy without china. >> reporter: but a new location opening its doors in china every 18 hours, few here conceive of a world without kfc. >> mason: ahead, mr. peanut and company. [ woman ] i had this deep, radiating pain everywhere...

and i wondered what it was. i found out that connected to our muscles are nerves that send messages through the body. my doctor diagnosed it as fibromyalgia, thought to be the result of overactive nerves that cause chronic, widespread pain. lyrica is believed to calm these nerves. i learned lyrica can provide significant relief from fibromyalgia pain. and less pain means i can do more with the ones i love. [ female announcer ] lyrica is not for everyone. lyrica may cause serious allergic reactions or suicidal thoughts or actions. tell your doctor right away if you have these,

new or worsening depression, or unusual changes in mood or behavior or any swelling or affected breathing, or skin, or changes in eyesight, including blurry vision or muscle pain with fever or tired feeling. common side effects are dizziness, sleepiness, weight gain and swelling of hands, legs and feet. don't drink alcohol while taking lyrica. don't drive or use machinery until you know how lyrica affects you. i found answers about fibromyalgia. then i found lyrica. ask your doctor about lyrica today. >> mason: remember these guys? for a long time they were gone but not forgotten. well, no more. martha teichner has a blast from the past. >> hi, i'm speedy alka seltzer. >> i had never heard of him before. when we started it i had to look on you-tube for a

reference to these old spots. >> reporter: of course he'd never heard of him. speedy's television career ended in 1964, more than 20 years before shane ryan was born. >> we had to try to keep that charm, but try to bring it the modern era of animation. >> reporter: ryan and jenny animateors at a company called frame store in new york have been working a little computer- generated magic on old speedy. like a latter day rip van winkle, he's back. >> it rushes multiple cold fighters plus a powerful pain reliever wherever you need it. >> in 1968 there was a drugstore where i grew up, and i used to see this in the store so when i found out they were going to close i went in and said, can i have that? >> reporter: j.j.figures it was fate that he would be hired to master mind speedy's makeover. >> you've got this narcotic of nostalgia that anything that you grew up with, there's a

soft place in your heart for it and you respond to it. >> reporter: which explains why mr. peanut is also back. although now voiced by actor robert downey jr. you doesn't just stand around looking dapper. >> a tasty nutrition blend that helps keep the legs pumping. >> hey, how about a nice hawaiian punch? >> sure. >> reporter: you know them. they're like old friends. even the new ones. i mean really. a talking gecko? >> a cup of tea? that would be lovely. how's your mum. >> reporter: the sometimes absurd characters, invented to sell you something. why is it the good ones have found their way into pop culture? >> hey, got any room at your place? >> when you have characters, they have stories attached. and that's what people love. they love filling in the detail. >> reporter: jeff is creative

director of a planned advertising icon museum in kansas city, missouri. >> we have some that have failed. >> reporter: remember this one? >> everybody likes the fresh, clean taste of 7-up. >> reporter: no? what about the domini's noid? >> that's the key that you're able to connect your icon to the story line or to the product. >> reporter: howard is the museum's executive director. >> you know, it doesn't do any company any good to have a captain crunch if you don't remember that it's a cereal. >> captain crunch, the cereal named after me. >> reporter: ah, yes, cereal. just add milk and television. >> snap, crackle, pop makes the world go round. >> when it came around in the '40s and '50s, they started developing animation. there was an explosion of

icons mainly coming out of an agency in chicago called leo burnt. >> he was known as the critter agency. >> reporter: critters like two can sam... toucan sam for fruit loops. he produced one of my personal favorites. >> i'm popping fresh, the pillsbury doughboy. >> sorry, charlie. >> reporter: charlie the tuna was from that company. and the one and only.... >> they're great. >> reporter:... tony the tiger. both charlie and tony, drawn by don keller, interviewed here for the ad icon museum. >> tony's head was like a football shape. he didn't have shoulders. now he's very athletic and very muscular. we were just solving advertising problems at the time. now it turns out to be history in a way. >> they're gray. >> reporter: yes, history. who could have dreamed that the quaker oats man would be a wrinkle free at a ripe old age of 134.

or the michelin man would still be full he'll inflated at 113? >> at planter's we know.... >> reporter: or that mr. peanut would be newly hip at 95. they've had a little work done, i guess you could say. >> mason: coming up,,,,,,,,,

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by selling kids the same lies... to get them to use... the same deadly products. don't be big tobacco's next victim. >> mason: you hear the phrase all the time at meetings and conferences. take my card. but these days you can't afford to take your business card for granteded. russ mitchell takes a look. >> reporter: perhaps more than any nation on earth in japan business cards are serious business.

rye sullivan, an american baseed in tokyo. >> when receiving a card you always want to take it by the corner because you would be disrespecting their company by covering their logo. when you're stating your name, you say your company first before your name because in japan the company is more important than the individual. >> reporter: but wherever you work, business cards should mean business. and it's diana ratcliff's mission to make sure they do. >> i have my smart phone version and then my regular version. >> reporter: as we saw at a recent breakfast at the columbia, missouri, chamber of commerce she's not shy about sharing her opinions. >> flimsy card is a flimsy business. that's the kind of subconscious perception you get. >> reporter: business cards have been around for several hundred years. but with advances in printing they've gone high concept. and with so many choices out

there, finding the perfect card can be tricky. >> you don't want to design a business card for you. you want to design it so that when you pass it out to your customer they understand it. >> reporter: a kansas city business card designer. >> the first thing we do is really just start thinking about the company and what they stand for. we really try to bring out the essence of the company. inspiring, creative. >> reporter: the challenge in this case is a lighting company with a new product. >> you've got what? 30, 40 different ideas. does your head explode when you take a look at that? that's our job to make all these things show up on this little business card. >> that's exactly right. you know, we start grouping all those things together. we don't have just one post-it note. it includes creative and clean and inspiring. it's a lot of things to compact into one small package. >> reporter: here's the card alexander's team came up. do you like the look?

well, brace yourself. they cost $8 apiece. doos this fall into the 1% of great business cards which brings us to this business tarred. >> you don't like my cbs business card? >> i think it's wonderful. but we would love to redesign it for you. >> this card is on the verge of ridiculous. this is one of the worst business cards i've ever seen. >> reporter: joel bauer became an internet sensation when a you-tube video surfaced of him passionately defending business cards. >> these are the gift, the prize, and you buy the best quality you can buy. looks like crap? it is crap. >> reporter: his position is clear. get a good card or else. >> this is one of the most forgetable cards i've ever seen in my life. the color brown. we all know what that represents. this card which is very nice will stick to my forehead. >> reporter: so pick a card. but not just any card.

>> you need to stand out above the crowd. you need to differentiate yourself uniquely in a world where most people are inter-changeable, forgotten before they even begin. >> anthony: despite a recovery we still don't have strong jobs growth consistently yet. is that about to change? >> well, we're going to have faster jobs growth. you cannot have a revival in the economy, which is what our forecast is, without faster jobs growth. so 100,000 new jobs on the headline numbers to maybe double that. maybe even higher than that. but we're still going to be very much in the hole. we lost 8 and three quarters million jobs during the recession. in the recovery we've gained maybe a little more than a million back. we're nowhere near where we were prior to the recession. here's the problem. in order to soak up all of those unemployed people we

need a long extension. you want to get eight years, nine years, something like this, slow and steady wins the race on a job. not the sprint. >> reporter: for most americans the biggest investment they make in their lives is their home. >> absolutely. >> reporter: when can we look for a turn in the housing market? >> well i mean with housing, which was at the epicenter of the great recession, time is the ultimate healer. in the past year when you look nationally home prices have essentially stabilized. it may be that as a result of the firming economy that we're forecasting well into this year that home prices begin to actually edge up. i don't know. i'm watching. and i do know that time is slowly clearing the backlog of foreclosures and home inventorys that are there. i meantime will turn. >> mason: coming up, tyra

banks. she's banking on harvard. and later, a new spin on the art business. ,,,,,,,,,,

>> i constantly have people come up to me asking me, how can i get in the field of modeling. >> reporter: it's the money issue on sunday morning. here again the anthony mason. >> mason: tyra banks has already fashioned a highly successful tv career. now this former super model is forging a new role for herself as a model student. she tells tracy smith all about it. >> reporter: tyra banks knows how to work it. as if it wasn't enough to be a former victoria's secret lingerie model or the head of her own successful media company or a well known tv star, the one-time super model also has, it would seem, a

super brain. since last year tyra banks has been a student at the mother of all business schools. that really famous one up in boston. how do people react when they hear you're going to harvard? >> i get mixed reactions. there's little facial expressions and they go, like the chin goes back like really? >> reporter: how do you react to the huh? >> i'm like, yeah, i'm going. how do i react to that? i kind of take a pause and kind of analyze what this is. a lot of it is just shock. >> reporter: she's enrolled in an elite business management program designed for the busiest and most successful entrepreneurs. is there something to it being harvard? >> most definitely. most definitely there's something to do with it being harvard. harvard business school. the number one business school in the entire world?

in order for my company to grow and be the best and to reach these women and to serve them, i needed the best. so i went to the best. >> reporter: that notion of being the best started early. born in south central los angeles and raised by a single mom, tyra banks was a good enough student to be admitted to both usc and ucla but instead she chose the fashion runways of paris. >> the day that i put college on hold because i got discovered to go to paris and try this whole modeling thing it was... one of the most difficult decisions of my entire life. i gave myself a year to be a super model. i said if it doesn't happen, i'm going back to school. >> reporter: and it happened. >> i guess so. (laughing) ♪ i'm going to be a super model ♪ > in fact it's practically exploded. tyra banks became the face every designer seemed to want. a fixture at victoria's secret

and the first african-american woman on the coveted cover of the "sports illustrated" swim suit issue. but she realized she couldn't model forever. in 2005 she decided to strut off the runway for good. how scary was that when you walked away from modeling? >> i don't think walking away from modeling was scary for me. in hindsight i think it was very risky. >> reporter: but that paid the bills? >> it paid the bills. so i don't know if that was the smartest thing in the world to do. it paid off. of course in hindsight everything is like, i was so smart but just in hindsight it was kind of difficult. >> reporter: that basket was television. >> i want to make a top model in eight weeks. i want to take someone from obscurity to fame. >> reporter: banks had started her own reality show, america's next top model in 2003. and her own emmy award winning talk show a few years later.

a big part of her appeal was her unabashed honesty about the beauty industry that made her famous. >> people in the industry would say like, oh, my god. tyra's thighs were a little big. >> reporter: it seems like you were peeling off another layer of yourself. >> it's like i have to let you know that this is not real. i have to let you know that my boobs are sagy. i feel like it's a responsibility. i don't know how to not do that. >> reporter: her formula seemed to work. in 2009 forbes listed tyra banks as the highest paid woman in prime time with an annual income of $30 million. but that was just a milestone. next week banks will launch her latest creation, type-f, a beauty and fashion advice website that could be another hot property in a growing media empire. >> what inspired you? >> reporter: now more than ever her style is hands-on. >> i think i could have leaned

on all of my advisors snem you have a team that could do that. >> i have accountants and lawyers and investment bankers, but i don't want to be that girl when i'm meeting with them that i'm like, great,. i can say what's the net present value on that? what's the discounted cash flow of that? that's because of harvard. >> reporter: banks and her fellow students in harvard owner president manage many course spend three weeks on campus a year for three years. and pay around $31 grand a year in tuition. so it is pretty exclusive. >> it is pretty exclusive. >> reporter: and it's expensive too. >> it is quite expensive but i feel like it is so so worth it. >> reporter: $2,000 a day, tyra? >> $2,050. >> reporter: (laughing) she can't get things that money can't buy like the title of harvard business school alone. have you been underestimated? >> all the time. like i feel like i kind of live with the wind at my

throat. >> reporter: still? >> still. i still feel that. yeah, i do. even little blog things that i see, you know, that got out that i was in school at harvard. it's like, oh, my god. what is a model going to harvard? that's actually a if thing because when people have low expectations you're constantly going ta-da. it doesn't take a lot to wow them when they have low expectations. >> reporter: expectations who are bound to rise for a woman who might be america's next top mogul. >> can i help you? >> mason: still to come, just the ticket. [ slap! slap! slap! slap! slap! ] [ male announcer ] your favorite foods fighting you? fight back fast with tums. calcium rich tums goes to work in seconds. nothing works faster. ♪ tum ta tum tum tums softens the enamel so that it can potentially erode. once that enamel is gone, it's gone.

my dentist recommended that i use pronamel to help harden that enamel. pronamel protects your teeth from acid erosion. to help harden that enamel. an ibm computer system named watson won jeopardy. but the real winner? human kind. life is really about questions and answers. this technology can help us get some of those answers. we're going to revolutionize many, many fields with this new capability: healthcare, government, finance, anywhere decision- making depends on deeper understanding of the huge wealth of information that's out there. i thought the game was the end... i'm realizing it's just the beginning. that's what i'm working on. i'm an ibmer. plus the choice of every etf, 5-star service, and unmatched trading tools. there's price. there's value. don't confuse the two. e-trade. investing unleashed.

there's price. there's value. don't confuse the two. >> keep your head up. anthony's finished. >> mason: ever wonder how some special fans got those court side seats. >> front row you can touch the players. >> reporter:. >> mason: richy ebbers is how. need a box at this summer's u.s. open tennis tournament? >> $15,000 for the day. >> mason: a seat at the super bowl? >> how many super bowl seats are we selling? 2,000. a little over. >> reporter: or top tickets to a concert. >> see what's out there for $250 for bon jovi. >> reporter: the 59-year-old brook lynn born ticket broker will work the phones and find a way. this almost looks like a wall street trading desk. >> that's exactly what we do.

you know, we buy and sell and scream and yell and trade. >> what seat are you looking for. >> reporter: his team scours the market. buying from season ticket holders, other brokers, or off the internet. >> we sell the best seats in the house. >> reporter: and selling to lawyers, bankers, and ceos. what's the hottest ticket out there right now? >> right now, the mix, the buzz is unbelievable. >> reporter: when a blockbuster trade united basketball super stars carmello anthony and stod meyer on the new york knicks last month.... >> in the last hour you see $200 to $300. >> reporter:... ticket sales took off. >> they're going to run you, you know, $2700. you're selling for the hype. the hype is still there. you know, you're sell to go the hype. >> reporter: ebbers has 25 years in the business. but the ticket game isn't the

same anymore. with the internet now, any one can sell online. so last year ebbers joined forces with an agency called inside sports and entertainment. headed by alan bound. >> the red sox opening day. >> last year we did about $22 million in sales. with richy this year we're projected to do over $30 million. >> one of the other top notch guys. >> you're not just selling tickets. what are you selling? >> experience. >> reporter: they offer extras. >> you know, in this kind of marketplace tickets aren't enough anymore. >> reporter: at this pre-game party, clients could meet former knicks' stars like john starks. and anthony mason. >> disappointing people by not being you for a long time. >> at the like to meet richy too. >> the only guy i love to kiss. >> reporter: through ebbers long-time client steve

reeseman a top bankruptcy attorney has taken his family to see justin bieber. >> taylor swift on here too. >> reporter: but making it happen isn't always easy. >> right now what i'm trying to do that i haven't done yet is dublin. >> reporter: dublin ireland? what are you going to do? >> get the ticket. i don't know how yet but it can be done. >> reporter: that's your problem now. like his clients, somehow you know he'll get it done. >> excellent, excellent, excellent. very good. >> reporter: because in this game richy ebbers has got just the ticket. >> can i help you? >> mason: next, nancy giles the two cents' worth.

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>> mason: charting your own individual financial course is no easy matter. just ask contributor nancy giles. >> to save or not to save. that is the question. i've been wrestling with that one for as long as i can remember. one of our field trips in elementary school was to jamaica savings bank in queens, and the entire class opened junior savings accounts. it was exciting to see my small deposits adding up from week to week, and i felt extremely grown up. and when i saved up almost $10, i withdrew all my savings and blew the whole thing on record albums on sale. yeah, saving money was cool. but i dreamed of the day when i would be an adult and could write checks and use charge cards. now that i thought was power. plastic cards with your name and middle initial in raised letters. i couldn't wait to get my own. flash forward 20 years. it's the day i found out that

i was going to be on a television series. i went a little bonkers and i took my american express card, member since 1987, went straight to this very hip shoe store in greenwich village and bought five pairs of shoes and three pairs of boots. what i forgot, due to temporary bon beingerness, was that i barely had rent money. three weeks later i was in l.a.. i still hadn't gotten my first paycheck but i did get my american express bill. now overdue. what was i thinking? money talks. says an old american proverb but all it ever says is good bye. yeah, where was my proverb book when i needed it? here's another one. if you think nobody cares if you're alive, try missing a couple of car payments. really. flash forward another 20 years. i'm still working in tv. i'd like to think i learned something from all those shoes

ago. i'm reconnecting with my inner frugal child and getting back to banking basics. i even bought this toy. it says a personal savings machine. it's got a programmable reminder and a calculator designed to help kids the most out of their allowance. >> welcome to the zillin-air personal savings machine. three different accounts for one kid. one account for three different kids. >> reporter: or i can always go back to the pig with the slot thing. penny saved is a penny earned as ben franklin said but i think yogi berra had it right. a nickel ain't worth a dime anymore.

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life opens up when you do. >> mason: if it's art that comes out of the dryer, is there a place for it in a museum? don't answer. until you see this story from bill geist. >> reporter: mona lisa is toast. no, really. she's made of pieces of toast. her popularity surpassed by the latest master piece in the museum the last supper. which is made of lint. dryer lint. >> amazing. >> well, it's one of my favorites. clearly one of the best things we bought in 2010.

>> reporter: holy cow. >> bill, welcome to the riply warehouse. >> reporter: edward meyer has acquired thousands of art works for the 32 riply's believe it or not museums. >> the thing that first impressed me was just like overall size. 14 feet long by four feet high. >> reporter: the lint last supper hangs in orlando. >> all the salt shakers and the dishes and the knives and forks, everything is there. the details of the robes. judas over there with the dagger. >> reporter: wow. surprisingly it's not the first lint art he's purchased. how many pieces of lint art do you have? >> i believe the exact number is 47. >> reporter: you're kind of the louvre of lint artment it's hardly his first last supper. >> in this museum we have the last supper painted on a dime. there's the last supper painted on a butterfly. >> reporter: is that a real butterfly? >> that's a real butterfly. we have the last supper painted on a grain of rice. >> reporter: honestly? >> honestly.

>> reporter: but even he was astonished by this rendition. >> it was a no-brainer for me. hi to have it. >> reporter: laura bell spun lint into gold. edward meyer paid her $12,000 for her lint last supper. this is the artist at work in her studio. how long did it take you to do it? >> three-and-a-half months. 200 hours into the project. >> reporter: not counting time spent harvesting lint from scores of colorful wall mart towels from 800 loads. >> and you'd save the lint for. >> reporter: i save for seven months. then i had to create lint with different colors. you have the pinks and the maroons and the teams and the blues. i can do a dark shade with a light shade of blue and come up with a medium color blue. >> reporter: really? it just mixes together like paint.

>> the dryer was my palette. yeah. >> reporter: did you ever think about leonardo da vinci when you're doing it. >> yes, i'd love to sit and have a cup of coffee with that gentleman. >> reporter: and she can empathize with michael ainge low whose work she takes on next. >> the struggles that he went through. you can you know, you can relate to that a little bit of putting things on hold because my dryer broke down. my creation was put on hold. i feel like a michelangelo moment right now. you know? >> reporter: laura bought a new dryer with some of her riply's money and is at work on a lint sistine chapel. well, part of it anyway. how big is this one going to be? >> about six feet tall and 18 feet long. >> reporter: 18 feet? >> yeah, i want to go bigger. i want to challenge myself. >> reporter: wow. how many loads is that? >> i'm sure probably 1600 to 2,000 loads will probably be the next. >> reporter: do you have a warranty on.... >> five-year warranty on my washer and dryer. >> reporter: and what's been the reaction to her work? created in this unique medium?

>> i have had people stand there and cry. other people were simply amazed at the fact that you could do anything with lint. or they might have said i'll never look at lint the same again. >> reporter: some people think it's bizarre? >> yes. that is really weird. art is in the eye of the beholder. i love that. >> reporter: now her creation hangs on a museum wall for all to behold. you'll find it right across from the car made of over one million match sticks. >> trying to make sense of your money? join financial advisor suze orman online or in our studio next week. for details go to cbs sunday morning dot-com. then picked up a few extra things for the baby. oh boy... i used our slate card with blueprint. we can design our own plan to avoid interest

by paying off diapers and things each month. and for the bigger stuff, we can pay down our balance faster to save money on interest. bigger? bigger. announcer: chase slate with blueprint helps you save money on life's little surprises. trip...lets... announcer: start your path to saving today. call 855-get-slate. >> mason: i think a lot of people are concerned that as a result of this recession the u.s. has somehow been damaged. are we a waning economic super power? >> you know, perhaps. right? but it could take decades or longer for us to really kind of step back as the, you know,

leading power for the world. while this was a great recession and it certainly shook everybody around the world, make no mistake about it. when we look at the objective leading indicators of economies for 20 economies around the world, including china and india, the u.s. is the 800-pound gorilla and the u.s. is actually leading the world in a revival in 2011. not china leading the world. not europe leading the world. >> reporter: they still depend on us. >> absolutely. absolutely. and the fact that our growth is reaccelerating is really welcome news in europe. it's really welcome news in asia because they all fill exports to you and me and everybody watching. that remains the reality of the global economy. the u.s. is pulling the world economy along in 2011. we are leading the pack.

>> mason: our thanks to the economist. with that let's head to bob schieffer in washington for a look at what's ahead on face the nation. good morning, bob. >> schieffer: good morning, anthony. we're going talk to senator john kerry and senator mitch mcdonnell about two big ones. is it time for the united states to send warplanes to libya? and what are they going to do about the growing financial crisis? >> mason: bob schieffer, thanks. next week here on sunday morning, daniel radcliff from harry potter to broadway. little steel in the toe.

my corner office comes with a tailgate. nine to five is more like 24/7. i grew up believing hard work pays off. so should retirement. ancr: at physicians mutual we work hard like you. it's why we're rated in the top one percent of all insurance companies. maybe we should talk. physicians mutual. insurance for all of us. sunday morning's moment of nature is sponsored by... >> mason: we leave you this morning among bald eagles, not

on currency but at kentucky's land between the lakes national recreation area. i'm anthony mason. thanks for watching. charles osgood will be back next sunday morning. ♪ i was diagnosed with copd. i could not take a deep breath i noticed i was having trouble. climbing the stairs, working in the garden, painting. my doctor suggested spiriva right then. announcer: spiriva is the only once-daily inhaled maintenance treatment

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